Subito Illustration system

Subito is one of Italy's largest second-hand marketplaces, a platform built around the idea of giving new life to what already exists. It has a dedicated channel for cars and motorbikes, Subito Motori, that speaks to a more focused audience with a more adult and refined tone. They asked us to design a system of 40 spot illustrations mapped across the customer journey, covering the Subito marketplace with a special focus on Subito Motori, and flexible enough to carry these two registers without losing coherence.
We worked with Subito's full color palette, starting from blue, the lead color for Motori, then extended across the wider asset set. The system counts 40 spot illustrations, 10 of them animated, plus a logo animation, all designed to fit a defined space inside the app's UI: a square frame we couldn't cross. Inside that frame, we decided to make the object the protagonist. No phone screens or interactions filtered through a device, just items crafted with enough detail to be recognised at a glance. We opted for a quiet form of realism: clean and precise in execution, more metaphorical and snappy in concept. Sharp shadows give objects weight and dimension, while white does the architectural work, suggesting buildings, streets and depth without ever drawing them. Objects stop being thumbnails and start being signposts: small, recognisable, quietly guiding people through the marketplace.