Bazr Illustration system
We crafted for Bazr, live commerce platform, a bold illustration system, combining reactions and expressive visuals to bring energy to live interactions.
We partnered with Bazr, Europe’s leading live commerce platform, to create a custom illustration system that captures the energy and spontaneity of live shopping.
We developed a bold, playful visual language of vibrant colors, expressive characters, and dynamic shapes, designed to bring immediacy and emotion into every interaction.
At its core is a set of bespoke reactions — expressive elements that enhance real-time engagement between creators and audiences, including custom emojis, reaction stickers, and expressive hand gestures. Alongside these, we created a flexible range of illustrations, icons, and in-app assets, balancing clarity with playfulness across the experience.
We developed a bold, playful visual language of vibrant colors, expressive characters, and dynamic shapes, designed to bring immediacy and emotion into every interaction.
At its core is a set of bespoke reactions — expressive elements that enhance real-time engagement between creators and audiences, including custom emojis, reaction stickers, and expressive hand gestures. Alongside these, we created a flexible range of illustrations, icons, and in-app assets, balancing clarity with playfulness across the experience.
Check it on — Insta post N° 1015 + LinkedIn post
Credits — Creative Direction Cristina Pasquale + Illustration Alessandra Marin + Motion Lead Fabio Orlando + Motion Riccardo Chiara & Dave Cubbitt + Producer Daniel Ceballos Tatis + Portfolio Case Study Elena Maggiolo