Axerve Set Design
The fintech world, with a twist: pastel hues and geometrical shapes reign supreme in the series of photos we took for Axerve's new website.
![illo_axerve_protection](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2d3296ce5fILLO_Axerve_5.jpg)
![illo_axerve_interface](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2d3b2b811bILLO_Axerve_8.jpg)
Who doesn’t love shopping? We sure do, so when the first retail payment hub in Italy asked us to do a revamp for their new website we took to it with great enthusiasm. Enthusiasm and pastels. Opting for a delicate and precise chromatic palette completed with a clean set design we captured real life scenarios with a sleek look. We designed a minimalistic world of geometric sharpness all dressed up in soft, colorful shades: the kind we imagine Wes Anderson doing his shopping.
![illo_axerve_contactless](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2e21735e29ILLO_Axerve_7dektop.jpg)
Check it on — Behance Photography Feature + Instagram Post n 345
![illo_axerve_shoe](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2db4a71d93ILLO_Axerve_13.jpg)
![illo_axerve_shopping online](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2db826e131ILLO_Axerve_21.jpg)
![illo_axerve_balance](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2dcf4010ffILLO_Axerve_4.jpg)
![illo_axerve_shopping](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2dd694b72fILLO_Axerve_16.jpg)
![illo_axerve_shopping](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2dd4b04167ILLO_Axerve_15.jpg)
![illo_axerve_consume](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2ddfe81d27ILLO_Axerve_19.jpg)
![illo_axerve_stationary](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2df25b2c61ILLO_Axerve_1.jpg)
![illo_axerve_pos](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2df604a2e9ILLO_Axerve_20.jpg)
![illo_axerve_pick](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2e0726aa0fILLO_Axerve_22.jpg)
![illo_axerve_payment](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2e16678c28ILLO_Axerve_11.jpg)
![illo_axerve_wip](https://admin.illo.tv/storage/uploads/2020/05/06/5eb2e13552894FromTo_03.gif)
Credits — Creative Direction Ilenia Notarangelo + Storyboard & Set Design Carla Gioia + Shooting Arianna Cristiano + Editing & Post Production Sofia Buti