Airbnb Cycling Experiences
Gearing up for a series of animated gifs exploring travel data and colorful infographics, one pedal push at a time.
![illo_airbnbCyclingExperience_vimeo](https://admin.illo.tv/storage/uploads/2020/06/25/5ef4a7b85d3f0illo_airbnbCycle_thumbnail.gif)
Check it on — Instagram Post n 395 + Post n 397 + Dribbble Post n 129 + Airbnb Newsroom
We pictured a world full of whimsical details, bold colors and tiny bikers, aiming to provide that sense of a shared experience. Bold loops in summery tones take you on a vibrant journey of data visualization insights.
![illo_airbnbCyclingExperience_Spain](https://admin.illo.tv/storage/uploads/2020/06/30/5efaff907e350illo_airbnbCycle_scenarios-0-00-01-12.jpg)
Our design process started from a main, representative character to play with: using various quirky hairstyles and colorful outfits reminiscent of the international energy of the theme, we managed to include a good amount of well-crafted character animation in a tight timeframe.
The color palette stands out almost like a character in its own right: vivid with a French touch, it is consistent with Airbnb’s official color palette while also keeping up with our signature style.
Contrasting color blocks define rapidly shifting scenarios, building a jigsaw landscape that changes in rapid transitions, as the tiny bikers go from Mexico, to Paris or Japan in a heartbeat.
![illo_airbnbCyclingExperience_30k gue](https://admin.illo.tv/storage/uploads/2020/06/25/5ef4af90e06c7illo_airbnbCycle_30K.jpg)
Credits — Creative Direction Ilenia Notarangelo + Illustration Cristina Pasquale + Animation Laurentiu Lunic & David Cubitt + Portfolio sound design Carla Gioia